The power of integrity in commercial painting

Actions define a business more than promises ever could. The foundation of a strong company goes beyond skill—it rests on values. Without them, everything else falls short. Commercial painting is a major investment, and our clients rely on us to deliver work that is not only high quality but made to last. The power of integrity drives us to uphold that standard every time.

At Dukes, we’ve been family-owned and operated since 1958, and our commitment to values remains unchanged. Recently, we received feedback from a worksite about our team member Yago, who went above and beyond to assist an elderly resident after a fall. His actions showed why our values matter and reinforced the importance of fostering a team that strives for excellence in their careers while also being good people.

Recently, our team member Yago showed the impact of integrity in action. While working at a retirement living community, he heard an elderly resident calling for help. The man had fallen from his wheelchair. Yago called an ambulance and stayed with him to offer reassurance until paramedics arrived.

When our client shared what had happened, it was clear Yago’s actions had made a difference. His willingness to help wasn’t part of the job, but it reflected the character and values we expect from our team.

For our Managing Director, Paul Williams, it was a proud moment. “Yago’s actions reinforced the standards Dukes is built on and proved that integrity isn’t just something we talk about—it’s something we demonstrate every day.”

Our values guide our team’s work on-site every day. Integrity means delivering quality, communicating honestly, maintaining professional standards and going the extra mile—whether or not someone is watching. Every decision is made with accountability to ensure both the process and the outcome meet client expectations.

Safety is a priority not just for our team but for everyone around us. Whether working in aged care, schools or commercial spaces, we take every precaution to protect residents, staff and the public. Respecting each environment and minimising disruption reflects our commitment to a customer-focused approach.

Getting the job done requires focus, accountability and a problem-solving mindset. Challenges and tight deadlines are part of the work, but our team takes responsibility and delivers without losing attention to detail.

At Dukes, leadership sets the tone for the entire team. Leading by example creates a culture where accountability and respect are instinctive. When high standards are demonstrated from the top down, they become the expectation rather than the exception.

We place great importance on acknowledging the right actions to reinforce the behaviours that matter. Recognition is more than a formality; it’s a way to highlight when effort and commitment are truly valued. By celebrating these moments, our culture thrives, and proactivity becomes second nature.

Hiring the right people is as crucial as providing the right training. While skills can be developed, integrity and mindset determine how someone approaches their work, and these qualities are not easily taught. Bringing in individuals who align with our values strengthens both the team and the reputation we build with every project.

Commercial painting often involves working in sensitive environments, and it requires more than just skilled tradespeople. Aged care facilities and educational institutions house vulnerable people, from elderly residents to young students, making professionalism and respect essential. Our clients need to trust not only that we’ll deliver exceptional work but also that every contractor on-site will maintain the highest standards of care and consideration.

When a team member steps up in an unexpected situation, like Yago’s example, it reinforces that trust. It shows that Dukes hires individuals who take responsibility not only for their work but also for the environment they’re in.

Stories of integrity and professionalism don’t go unnoticed. They reinforce the values that set Dukes apart and leave a lasting impression on clients. A strong reputation is built through actions, and each example of going beyond the job strengthens the trust people place in us.

At Dukes, our values are consistently on display because they are part of who we are and have been since our inception in 1958. Management may have changed hands over the years, but the fundamentals of how we operate have remained the same and will continue to do so because they are the foundation of our success. Our people drive that success with their ethics, good nature and expertise.

Yago’s story is a beautiful demonstration of our values, and how they create a positive impact beyond the job.

If you’re considering a commercial painting or remedial building repair project in retirement living and aged care, education, strata, commercial property or government and heritage, the team at Dukes will ensure it’s executed to precision for a high-quality and durable finish. Contact us today to discuss your requirements.